Business Owners Be Careful – Cheap Online Content Will Kill Your SEO & Google Ranking in 2020…

Google is truly clear about the importance of good quality content. In its best practices guidelines it says:

  • Make pages primarily for users, not for search engines
  • Ask ‘Does this help my users? Would I do this if search engines didn’t exist?’
  • Avoid loading pages with irrelevant keywords

Elsewhere it says:

  • Make sure your site adds value
  • Publishers must provide unique and relevant content

And, critically for writers, it offers more guidance on building high-quality sites, in particular:

  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does this article have spelling, stylistic, or factual errors?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Is the site a recognized authority on its topic?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you would want to bookmark, share with a friend, or recommend?
  • Would you expect to see this article in a printed magazine, encyclopaedia, or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

Therefore, it is important for business owners to look out for the above points to avoid content that can kill SEO and Google ranking in 2020!

Do You Need Professional Online Marketing Advice or Campaigns? If you require professional advice, contact our expert team for a free online video call consultation with our experienced Fusion digital team and find out how we can assist with your online marketing strategy and campaigns!