Digital Marketing Services
How do your customers get information about your services?
More than likely they are using digital platforms to research the products and services they need. It’s not just about having a presence there. To be effective, that presence must be strategic. That’s where we come in.
We are all digital natives at Fusion. We know how people consume information today and we also have an eye on what’s going to happen tomorrow. You can trust us to help you identify the right opportunities for you in the bewildering maze that is digital marketing.
Digital Marketing Audit
We review where your business fits into the competitive set when it comes to digital marketing. We look at your presence on all the digital channels to identify your strengths and weaknesses. The audit helps us identify the opportunities for differentiating yourself while reaching your sweet spot customer.
We drill down into the analytics to see how your current site is performing. From an on-site point of view, we look at how the sales funnel or customer journey is working. The SEO audit measures how you are ranking for various keywords and, if you have done SEM (Search Engine Marketing – paid advertising), we analyse how effective it has been.
An SEO audit can also include competitor and keyword analysis.
Search Engine Marketing (SEM)
We know this space well having executed PPC (Pay Per Click) campaigns for national and international names via Google AdWords. Our service includes ad copywriting and A/B testing, remarketing, display advertising, mobile PPC and Product Listing Ads (PLAs). John is actually really into this stuff! He constantly pushes himself to tweak and optimise until he gets a result he’s happy with.
Over the past several years we have gained industry and certification in online advertising across the various different platforms. From Facebook to Linkedin, we are confident in delivering solid campaigns to boost sales and brand awareness.
Search Engine Optimisation (SEO)
(SEO) Search engine optimisation is such a general term these days, but we do our best to keep ahead of the curve with new technologies and strategies as Google and other search engines update their algorithms. The work ranges from basic to advanced which can get very detailed and technical.
With every website we create, we make sure that on-page SEO is a priority. But there is always more to do and we have experience with existing and older websites too.
Recent Digital Marketing Work
Social Media Marketing
As you’ve probably found, social media marketing is hard work. It’s time-consuming and it can be a long game. We’ll help you develop a strategy around social media which will achieve your business goals whether they are to increase brand awareness, drive traffic to your website, listen to your audience or solve customer service issues. Our service includes an audit of your current activity, account set up, content creation and content plans, advertising and of course training.