What is a Drip Marketing Campaign & How to Use One to Generate Sales & Better Client Communications in 2021?

“Drip marketing is a preplanned communication strategy that sends or ‘drips’ a pre-written set of messages to customers and new prospects over time, within a structured communications plan.

These messages often take the form of email marketing, although other media like direct mail, SMS and social media can be used.

Simply put, it’s sending prospects a series of messages overtime to get them interested in you, what you do, and potentially working or buying from your business.

Drip marketing is distinct from other types of database marketing in two ways:

  1. the timing of the messages follows a predetermined sequence. which is preplanned and tested.
  2. the messages are dripped in a series applicable to a specific behaviour or status of the recipient.

Drip marketing campaigns are also typically pre-planned and automated.

However, as a legitimate business, you will need to review and consider all GDPR rules and regulations to keep your business compliant regarding the data protection rulebook.

If you require professional sales and marketing advice for your business, private message us today to arrange a free online video call consultation with our eteam.

We’ll be happy to discuss in private all sales and marketing options best suited for your particular business type and customer target sectors.

Email our Managing Director, Krystle Foley at Krystle@FusionDigital.ie to reserve a suitable date and time for your free private online video-call consultation.

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