The client wanted a social media campaign in order to create awareness and bookings for a new children’s Halloween event.

Having met to nail down the brief, we carried out some audience insight research, the results of which allowed us to design a digital marketing campaign that would effectively target the best audience for the event. The campaign consisted of content creation and targeted ads across Facebook and Instagram to complement outdoor and radio ads.

The event was a success, and targets were exceeded. Our online campaign for the client resulted in a paid reach of 244,000, an organic reach of 16,759, 2,564 website sessions from social media all of which resulted in 84.32% of new traffic to the website. The event exceeded its targets and was very successful.