Case Study:

Client: www.proACTivecoaching.ie

Brief

We proposed a half-day workshop to work through the services she offers in order to streamline them. As a result of scrutinising the services we made them more focused and understandable to her target audiences. Through brainstorming, we also came up with a new name and tagline for the business that would appeal more to her target clients.

Equilibria became ProACTive Coaching. We designed a new logo and designed and created content for the new brochure. In addition to delivering on the brief, we advised the client that there was an opportunity to raise her profile online through a new e-commerce website with an integrated online training course section. We also recommended that she avail of the Local Enterprise Office online trading voucher which resulted in the client recouping 50% of the development cost of the website.

Our Approach

I proposed a half day workshop to work through the services in order to streamline them. The workshop was successful, we streamlined the services, made them more focused and understandable. We also created content around the services in order to create a promotional brochure. Through brainstorming we also created a new name and tagline for the business.

The Results

Our client has received lots of positive feedback on the new brand and website and reports that her customers find her services much easier to understand. The rebranding experience and the refining of her services have given her a morale boost and renewed her excitement in her work for the first time since she started the business over 10 years ago. It has also resulted in new business, one as far as Canada. Now that’s digital progress!!