Case Study:

Client: Fashion Brand

Fashion case study - how we helped

Brief

The client had founded a fashion line based on her experience in the modelling industry and engaged Fusion to create the branding and launch it.

Our Approach

We met with the client who is a model and influencer to understand their needs. We then developed a strategy to develop the new brand. We brain stormed names, ideas, colours, fonts and imagery, and conducted competitor research. The next step was to conduct in-depth industry research in order to create the launch strategy.

We designed a brand identity including brand usage guidelines. In additional to Marketing we offered ongoing consultancy for product development, logistics and supplier support. When the product went into development, we continued to provide consultancy services. We created the launch strategy for digital marketing and direct marketing including all the assets from design to animation.

The Results

The launch date is summer 2020 – watch this space!