eCommerceDid You Know – Between 2016 ($1 trillion) and 2020 ($2.9 trillion – equates to €2,445 trillion euro), M-commerce sales almost tripled according to the latest 2021 Statista Report.

By the end of 2021, mobile online sales will account for 72.9% of all e-commerce sales. That is about an estimated $3.56 trillion, an increase of 22.3% over last year.

Although mobile is outpacing desktop in overall online sales. The average spend per purchase is still higher for the latter device: $122.11 for Q2 2020 (compared to $84.31 for mobile).

This is particularly true in the US, but the gap is not as large throughout the UK, Ireland, and Europe.

However, the gap between mobile and desktop is expected to narrow in 2021 in markets such as the UK and Ireland.

Furthermore, mobile outperforms any other device in terms of website visits (55.08% worldwide, 74.66% in the UK) and average page views (mobile 8.03 pages vs. desktop 6.13 pages worldwide).

Smartphone Device Usage in Ireland is reported at:

2021* 3.68m users (*estimated)
2020 3.62m
2019 3.55m
2018 3.46m

More Information – Desktop vs Mobile vs Tablet Market Share in Ireland – July 2021

We found the UK is an exception in this category, with an average of 11.13 page views on mobile, compared to 15.29 page views via desktop.

Another interesting figure is the conversion rate, while the rate is decreasing for desktop, it is increasing for mobile. Indeed, if the trend continues, m-commerce conversion rates will take over by the end of 2021.

To put this rapid increase in context, mobile conversion rates were half those of desktop until mid-2019.

‘Hello, Google’ – The Rise of Voice Assistants …

It was reported that voice assistants were supposed to be the stars of 2020, however, the numbers have not taken off as expected.

Nevertheless, these devices are being used more and more. According to Google, 27% of the world’s population (with access to the Internet) uses voice search on their smartphones.

In addition, 55% of participants in a study by Perficient, ranked voice search in the top 3 ways to search on their mobile as it is mainly used to obtain information on the weather, news, and activate music.

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