Webinars are becoming more important than ever with the ‘current situation’ around the globe. All businesses need to think differently on how to connect and service clients and generate new business connections and sales leads.

Here is our top advice and tips on – How to Host a Winning Webinar 2020.

  1. Pay attention to the sound. Audio is undoubtedly the most important element of your webinar. To make sure that everything goes smoothly, keep in mind the following tips:
  2. Choose the right location and background. Find a quiet or, even better, a soundproof room to record (hard if you are broadcasting from home). Furthermore, consider not using a wireless internet connection; instead, use a wired connection if possible, to avoid technical problems and unstable wi-fi.
  3. Have a technical assistant (if possible or someone who is tech-savvy). Speaking of technical problems, keep in mind that during your webinar you need to be focused on delivering your content. Having an assistant who knows how to handle technical issues, if they occur, in real-time is great.
  4. Use the right microphone (Do not rely on the built-in microphones in your laptop or desktop computer; use external mics. If your webinar includes multiple speakers, equip yourself with a high-quality speakerphone).
  5. Practice, practice, practice. (its an old saying but so true, always be prepared)
  6. Start with a story to break the ice and catch the attention of the viewer. What is the best way to introduce yourself? Certainly not reading a long bio or a slide that lists your agenda; these are ways to rather ensure that you lose your listeners’ interest. Narrate a story; sharing your story and explaining what brought you there will establish trust and develop an emotional connection between you and your audience. Just remember to keep your story brief, personalize it with a few suspense elements, and conclude with a strong ending. A great trick is to also smile while you are telling your story, as it helps elevate your voice; your listeners will be able to feel your enthusiasm about the online deliverable.
  7. Grab and hold your audience’s attention. The average attention span of a typical audience is about 10 minutes. Webinar audiences are worse; you are competing for their attention with their computer screens, their always open social media accounts, and their email inboxes. Therefore, it is important to not only grab their attention but also hold it. Limit the text in your slides and avoid overloading them with bullet points. Instead, get your audience involved with an interesting mix of interactive questions, mini-challenges and tasks, rich images, compelling videos, and even music.
  8. Maintain a conversational tone. Remember that you are talking to real people, not to a machine. Personalise your webinar by: Imagining that you are speaking to a friend or colleague. If you have, say, 50 attendees watching & listening, you are having 50 one-to-one conversations. This may sound overwhelming, so try to visualise a friendly face you are talking to.

Breaking your presentation up by using Q&A.

Q&As are a great way to maintain interactivity. No one wants to listen to one person talking endlessly, no matter how smooth their voice is.

Addressing your audience by using “you” in your sentences.

Do not say “Today I’m going to be sharing…”; instead, say “Today you will learn…”. Do not ask “Does anyone out there have a question?”; instead, ask “Would you want to ask me something?”. Utilising the word “you” makes your audience feel more engaged and included.

Using some humour – Do not be afraid to throw in a funny comment; just be sure that your humour is politically correct and relevant.

Use interesting real facts and examples to support your message. (Very Powerful)

Hearing real life experiences and examples gets people thinking of how to apply the same solutions to one’s life or business is one of the most effective ways to learn. You might be able to give examples of past clients and their issues.

Filling your webinars with multiple boring graphs and figures will not captivate your audience, using real world scenarios, case studies, industry facts and examples will.

Real success stories, research, and beautiful infographics that back up information are great ways to support your message and help it get across. Explain why certain strategies work and others do not using real facts and make sure that your audience will want to remember everything you are talking about.

Remember that your voice is the connection and dress appropriately.

Of course, you will need to make pauses while you are talking. Use them but keep them short; do not allow more than 2 or 3 seconds of silence, otherwise your audience might think that they have lost their sound. And if you are to be silent, let your listeners know. For instance, when you want to give them some time to read something, tell them “I will now let you read a few lines about…”.

Like everything practice will hone your skills as you get more comfortable and confident, remember people are watching you as an expert on your subject, so make sure to give some ‘top tips’ or advice and have a Q&A option at the end, if anyone has a question.

 

Follow Up

One day after the webinar, send a follow up email and ask for feedback or if any attendees have any questions to email you directly, this continues building the relationship and opens the opportunity for direct connection with possible clients or customers.

Need professional sales and marketing advice, we are here to help and collaborate, you can always email our Managing Director directly – Krystle Foley at krystle@fusiondigital.ie – Website: www.FusionDigital.ie