Fusion Digital Advice – B2B Marketing March 2021 …

Is Your Business Using LinkedIn to Generate Sales & Leads in 2021?


The LinkedIn platform is the heaven of lead generation and sales contacts in 2021. Statistically, it is proven to be the absolute most effective social media platform for B2B lead generation, and there are several reasons for that, here are our top tips and reasons.

Sales & Marketing – Using LinkedIn – Did You Know …

  1. Statistically speaking, over 20% of LinkedIn users are the decision drivers in their companies. This means that at least 61 million senior-level influencers and 40 million decision-makers are there, ready for your business to connect with them. (You will need a Sales Navigator Subscription).
  2. LinkedIn is a very lively platform. Over half of all registered LinkedIn users use the platform at least once a month, and 44% of that half log in daily! How does that sound?
  3. If LinkedIn users have the LinkedIn app on their mobile device, they will get a notification when they receive a message, great for engagement.
  4. It is great for converting prospects into leads. Even if you and your potential lead do not have a connection, you can still learn a lot from just peeking into their profile. That way, you can find more reasons to reach out to them and convert them into a lead. Personalisation is key and all you need!
  5. It is cost-effective. When compared to other lead generation methods, LinkedIn lead generation converts more leads for less budget, although you need to know what you are doing! (Like us …)
  6. LinkedIn is packed with various features that enable lead generation. In fact, being a social media platform for business professionals, LinkedIn is essentially built to be used as a place to generate leads and talk business. Therefore, a heap of its features is extremely suitable to generate sales leads.
  7. LinkedIn Sales Navigator – LinkedIn Sales Navigator can make your lead generation go from 0 to 100 in a matter of days. Subscription required.
  8. You can also integrate it with a lot of third-party apps and extensions for lead generation tools too. (Sales Force, HubSpot & Dynamics 365).

If you need professional LinkedIn sales & marketing content, advertising production, website sign up forms and/or B2B sales and marketing strategy, contact us today to arrange a free online video-call consultation with our award-winning B2B sales and marketing team.

Private message us today to book your ‘free’ private online video-call consultation with our eteam or email – Catherine Bunn, Head of Sales at Catherine@fusiondigital.ie to arrange a suitable date and time for your free private online 1-2-1 video call consultation.

Click Here for – LinkedIn Sales Navigator Pricing 2021

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